Publishers are also often limited to re-purposing their simplistic print classifieds as Web ads, while today’s consumers look to suppliers that allow them to enhance their listings with photos, multimedia, extended text, and wide search visibility.

SAXOTECH’s self-service ad portal provides a single entry point with a consistent “look and feel” for selling across all online vertical classified categories. The portal provides an intuitive point and click, step-by-step ad creation wizard. This functionality reduces call center labor costs and extends sales cycle to 24 hours a day, seven days a week; moreover, the portal provides an end-to-end solution for creating, scheduling, paying, publishing, and editing Web listings using a standard Web browser. You control the implementation of each vertical sales category with creative control over site branding, the rate packages sold, and a wide range of upsell enhancements like multiple photos, audio, and video.

• EDIT, REPORT, STOP AND RENEW.
  SAXOTECH Advertising Customer Self-Service Center provides publishers functionality that enables Private Party advertisers to register with the publisher and gain authenticated access to edit, report, stop, and renew all ads.
  
• CALL CENTER INTEGRATION.
  Immediately and automatically review orders placed online for copy, credit, and production requirements. The self-service ad portal is tightly integrated with the multi media call center utilizing the same core advertising services for rating, customer access, and publishing.
  
• FLEXIBLE RATING.
  Control the types of sales packages sold on your sites. Offer free listings that can be easily converted to paid ads using a wide range of upsell events including the price of the item in the ad, the number photos or multi-media uploads, or the vertical category or sub-category.
  
• FLEXIBLE CONFIGURATION.
  Dictate the site look-and-feel and configure everything in the portal from the sequence of steps, to the creation of new metadata fields, and field validation.
  
• TWO-WAY SELF-SERVICE.
  Empower your online advertisers to edit ads throughout their respective run schedules, including adding more photos and editing text. Self-serve advertisers can also stop ads whenever they choose (in accordance with your business rules), and they can renew the ad with automatically calculated incentive renewal rates.
  
• REGISTRATION.
  Advertisers create their own account to establish access to the two-way editing interface. The system can interface with other registration systems for single-site sign on and can also be configured to restrict access for a bad debt customer or customers who have posted objectionable content.
  
• EMAIL NOTIFICATION.
  Configure the system to send emails to your online advertisers based on events, such as notice of approaching expiration, credit verification problems, or successful insertion of a new ad.
  
• PHOTO EDITING.
  Enable client-side, browserbased photo editing like Crop, Rotate, and Touch Up photo quality.
  
• AUTOMATIC IMAGE HANDLING AND PROCESSING.
  Setup rules to accept files of certain types and sizes and automatically convert images according to your business rules including server-side photo normalization tools.
  
• CREDIT CARD API.
  Interface your online advertising system with existing credit card verification service for workflow logic and efficiency.