Observer Publishing Company Selects SAXOTECH Mediaware Center to Manage Print and Digital Content on All Platforms
Tampa, Fla. – January 9, 2012 – SAXOTECH, a leader in content management, circulation and advertising technology, today announced the Observer Publishing Company, one of the largest employers in Washington County, Penn., with circulation reaching readers in Washington, Greene and southern Allegheny counties has chosen the SAXOTECH Mediaware Center to centralize its newsroom operations.
The Observer Publishing Company is a family-owned and operated publishing company and will implement the SAXOTECH multi-channel publishing solution to run its daily and weekly newspapers including the Observer-Reporter, its digital news site Observer-Reporter.com - The Almanac, its digital news site TheAlmanac.net - and other special interest publications.
The SAXOTECH Mediaware Center will enable the Observer Publishing Company's content producers and editors access to a robust publishing platform from anywhere there is an Internet connection, creating a truly mobile newsroom. Journalists will have a collaborative environment to seamlessly manage workflow, plan stories and produce content based on resource availability. The media company's digital operations will improve with the ability to push content to any digital channel and to multiple properties, all working together in one centralized publishing solution.
"We performed a thorough and painstaking search for the right publishing platform that would work for us; we are confident that we made the right choice in SAXOTECH," said Lucy Northrop, director of news, Observer Publishing Company. "The layout, workflow and publishing features and functionality of the SAXOTECH Mediaware Center will allow us to efficiently manage our content on all platforms – print, online, mobile, tablets and social media – and browser-based access will mobilize our journalists allowing them to more effectively cover and file breaking news remotely."
"The Observer Publishing Company has a rich history of producing quality news products and we are pleased to be a part of their transformation to a multi-platform company," said Anders Christiansen, CEO of SAXOTECH. "SAXOTECH's feature-rich media products are developed exclusively for the publishing industry and we are confident the SAXOTECH Mediaware Center will provide the tools needed for the Observer Publishing Company to reach its operating goals."
SAXOTECH helps media companies meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia, multi-channel consumer interaction. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation, training and support complemented by ongoing development of products and best practices.
SAXOTECH Circulation tracks subscription revenue, distribution, agent billing, promotions, campaigns, demographics and non-subscribers. Flexible reporting and decision making tools enable newspapers to improve retention and increase their subscriber base, as well as empower marketing executives to make quicker, smarter and more profitable circulation management decisions.
SAXOTECH’s corporate headquarters reside in Tampa, Fla. with European headquarters based in Aalborg, Denmark; additional offices include Maryland, Norway and Sweden. SAXOTECH's solutions are in use by more than 700 news organizations around the world. For more information visit www.saxotech.com.