American Medical News Selects SAXOTECH Mediaware Center with Cloud Technology to Integrate Print and Digital Newsroom Operations
Tampa, Fla. – December 15, 2011 – SAXOTECH, a leader in content management, circulation and advertising technology, announced today, American Medical News (http://www.amednews.com), one of the top physician print publications in the nation and headquartered in Chicago, Ill, has selected its Managed Hosted Mediaware Center solution to provide advanced publishing tools for print and digital channels, enabling a more modern newsroom.
The SAXOTECH Mediaware Center, hosted in the SAXOTECH Cloud, is a proven-built multi-channel content management system that will enable American Medical News to leverage its existing technologies, as well as take advantage of workflow capabilities that will offer a more collaborate environment and give content producers more time to focus on creating and delivering the best possible product to its readers. The solution will provide American Medical News with tools, designed specifically for the media industry, to plan stories and manage content based on resource availability. These modern features and functionality will have a direct impact on the media company's ability to publish content faster to its online readers as well as improve the way it edits and packages content for its print readers.
"Functionality and cloud-based hosting were decisive factors in our final decision-making and SAXOTECH made a strong case for its depth of experience in cloud hosting," said Benjamin Mindell, vice president for American Medical News and editor-in-chief.
"We are pleased to be partnering with American Medical News and we look forward to seeing them realize their publishing goals of taking their newsroom distribution capabilities to the next level," said Anders Christiansen, CEO, SAXOTECH. "SAXOTECH has been developing publishing solutions designed specifically for the media industry for more than 15 years, and circulation and audience management solutions for more than 30 years. We are confident the American Medical News will have the features and functionality they need to have a more integrated print and digital newsroom."
About American Medical News
American Medical News is the print and online news publication for physicians published by the American Medical Association. No other single publication covers the same spectrum of medical news. It has a large national circulation that cuts across geographic regions, practice settings and medical specialties. American Medical News is directed to physicians in private practice and physicians on hospital and managed care staffs, in military service and on medical faculties. Of a total print circulation of over 210,000, about 90% are physicians, primarily office-based doctors in five primary-care specialties. A large portion of the nonphysician readers are medical students.
SAXOTECH helps media companies meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia, multi-channel consumer interaction. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation, training and support complemented by ongoing development of products and best practices.
SAXOTECH Circulation tracks subscription revenue, distribution, agent billing, promotions, campaigns, demographics and non-subscribers. Flexible reporting and decision making tools enable newspapers to improve retention and increase their subscriber base, as well as empower marketing executives to make quicker, smarter and more profitable circulation management decisions.
SAXOTECH’s corporate headquarters reside in Tampa, Fla. with European headquarters based in Aalborg, Denmark; additional offices include Maryland, Norway and Sweden. SAXOTECH's solutions are in use by more than 700 news organizations around the world. For more information visit www.saxotech.com.