SAXOTECH News
Omaha World-Herald to Capitalize on Local Revenue Opportunities with SAXOTECH’s Directory Publishing Center
TAMPA, Fla. – May 13, 2010 – SAXOTECH announced today Nebraska’s only statewide newspaper, the Omaha World-Herald, is the latest media company to implement SAXOTECH’s Directory Publishing Center, a turn-key business solution with advanced search functionality designed to enhance end-user experiences. The World-Herald, serving more than 500 cities and towns in Nebraska and western Iowa, will implement the solution across all online and mobile digital products as wells as its four daily editions, metro zoned product and numerous niche publications. The Directory Publishing Center is part of SAXOTECH’s Online Ad Solutions.
Supported on a hosted and managed platform, SAXOTECH’s Directory Publishing Center will provide the World-Herald with the capability to configure a wide range of searchable directories, guides and index products. Utilizing the Directory Publishing Center, the World-Herald will have the ability to present a unique section front for category-specific options, which can include coupons, sequenced list views with enhanced listings and “portfolio page” with the merchant or service provider’s detailed information.
“We are looking for the Directory Publishing Center to greatly expand the services that we offer our advertising customers,” said Larry King, the World-Herald’s vice president of content. “And we will be able to provide our online and mobile users with news content and advertising that is related and relevant.”
The Directory Publishing Center will enable the World-Herald to infuse its local editorial content with the listing services to create an enhanced consumer experience unavailable through other online sources. Through the use of “relevance technology,” which allows a consumer to be guided to interesting related content, their experience can be even further enhanced. Consumers viewing stories on the World-Herald’s online site can also be served links to business listings relevant to that story. The listings created utilizing SAXOTECH’s Directory Publishing Center mirror the World-Herald’s retail target zones to support hyper-local searches. Consumers may expand their searches by radius or to specific towns, categories or points-of-interest. As a result, the search possibilities are endless. This ability to reference back and forth between editorial content on the Web site and the directory service is a powerful traffic booster and a source of creating and maximizing local revenue opportunities.
“The World-Herald has always been an innovative and progressive media company, comfortable implementing new tools to keep them on the forefront of technology,” said Jesper Frank, senior vice president, sales and operations, SAXOTECH. “We look forward to continuing our partnership moving forward as we create new product innovations needed to stay competitive in this ever-changing marketplace.”
About the Directory Publishing Center
The Directory Publishing Center provides many innovative features and benefits that can be customized and also includes Marketplace, a rapidly deployable business directory that can be easily modeled to meet specific branding requirements. Containing more than a dozen primary local points of interest, Marketplace consists of a well-defined set of editable default templates, scripts, cascading style sheets and utilities that provide a turnkey directory for the small to medium-sized business and services in local markets. When deployed with the SAXOTECH Mediaware Center, the Directory Publishing Center can provide deep content integration where directory content can be mashed up with editorial content.
About Omaha World-Herald
The Omaha World-Herald Company is a diversified employee-owned communications company with the Omaha (Neb.) World-Herald as its flagship. The World-Herald is Nebraska’s largest newspaper and the largest employee owned newspaper in the United States. The World-Herald Company publishes seven daily newspapers, more than 20 weekly papers and several shoppers and other publications.
About SAXOTECH
SAXOTECH helps media companies meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia, multi-channel consumer interaction. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation, training and support complemented by ongoing development of products and best practices. Today, SAXOTECH’s solutions are in use by more than 600 news organizations around the world.
